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Moonda: Website Builder for Franchise Networks

Web-based CMS platform that enables the creation and management of multiple brand websites.

Moonda: Website Builder for Franchise Networks

About the client

We built a franchise-focused CMS for Moonda, enabling effortless multi-site management with unified branding. The solution features drag-and-drop tools, customizable widgets, and editing for content control.

The Challenge:

Franchises often struggle to maintain brand consistency across multiple websites while ensuring localized content for different regions. Moonda recognized this gap and sought to develop a brand-consistent website builder to overcome this challenge. However, they encountered obstacles:

  • Disruption of the team. Moonda’s original development team disbanded, and key members left mid-project. This sudden resource gap jeopardized the launch of the MVP. Without a successful MVP, attracting investors to the project would have been almost impossible.
  • Underdeveloped MVP. The product’s first version was limited to a few functional widgets and lacked the necessary website customization and deployment features.
  • Unclear product vision.The concept of a website builder that is suitable for franchises was intriguing, but the details were unclear.
  • Technical limitations. The codebase was created with Angular 8, but it was implemented using outdated methods, which resulted in performance and scalability issues.

The Solution:

  • Assembling a dedicated team of over 10 developers, including two technical leads (front-end and back-end), full-stack engineers, and QA specialists. 
  • Definition of core functions and architecture. In joint workshops with Moonda’s stakeholders, we helped to clarify the product vision.
  • Modernizing the front-end. Our engineers reworked the front-end code to align it with Angular 8 best practices.
  • Improving collaboration and communication. Recognizing the initial communication issues, we introduced clear documentation protocols and regular status meetings.
  • Optimizing the hosting infrastructure. We proposed and implemented a cloud-based hosting solution. This infrastructure customization improved performance during periods of high traffic and ensured reliable uptime.

Ekaterina

“This project was something else. Front-end development is usually about making things look nice — but here? This was a whole different ball game. We built a website builder with complex, dynamic logic, not just static pages. Every click, drag, and drop had to work seamlessly, and the whole process was driven by this exciting challenge. The team was on fire — brainstorming ideas, solving problems, and pushing each other to go beyond the ordinary. I haven’t had this much fun on a project in a long time. This was front-end work at its best.”

 

— Ekaterina Yakubovskaya, Team Lead Software Engineer at Devox Software.

The Results:

BUSINESS OUTCOMES

  • MVP delivered on time. The deadlines were tight, and the stakes were high. But when the time ran out, the MVP was ready. The client went confidently into the presentation for their investors, armed with a working product.
  • Conceptual clarity from chaos. A cacophony of partner inquiries initially blurred the product vision. Through focused architecture planning sessions, we helped the client regain control. The result was a lean, focused concept that everyone involved could get behind.
  • Franchise-friendly market entry. Franchises need consistency with flexibility. We delivered a custom website builder designed specifically for franchise networks. It enabled effortless, branded, localized websites – and passed its trial run with key partners with flying colors.
  • Efficiency through intelligent automation. Manual website launches were time-consuming; we knew automation was the answer. Introducing a dynamic template system slashed the time to launch new sites by 60%.

TECHNICAL OUTCOMES

  • Front-end reworked for speed. We have rebuilt the front-end code base using the proven methods of Angular 8. Lazy loading and optimized component structures ensure responsive performance – even under heavy load.
  • Drag-and-drop website builder created. We developed an intuitive  interface that simplifies website creation for non-technical users. Also, we designed features specifically for franchises, such as:
    • Standard component library. Reusable design elements for consistent branding across all sites.
    • Localized content management. The adaptability of text, images, and layouts to regional target groups is straightforward.
    • Template-driven website generation. Users can create multiple websites from predefined templates, reducing development time.
  • Real-time editing enabled. Editing content in real-time reduces the update cycle by 2–3 times and improves user-friendliness.
  • Identity management secured. Integrated Keycloak 11.0.3 for robust, role-based access control that ensures secure and optimized authentication.
  • Optimized database performance. A PostgreSQL schema that is scalable and optimized for handling high traffic and large amounts of content has been created.
  • Test frameworks introduced. The software’s reliability has been enhanced by introducing unit tests with Jest and end-to-end tests with Cucumber and Puppeteer.

We helped Moonda turn their initial vision into a market-ready product by developing an intuitive platform tailored to franchise businesses. If your business needs a solution like this, contact us!

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