Developing product strategy, we dive deep to identify industry-specific user needs, trends, and whitespace opportunities. Our research combines customer discovery, competitor analysis, and market sizing to ensure your product enters the market with a clear, validated direction.
Why It Matters
Great ideas need more than bespoke code. We transform vision into strategy and a ready-to-market product, all at minimum risk and maximum growth potential.
In a crowded digital market, ideating a great product isn’t enough — you need a clear, validated strategy to guide development.
Whether a SaaS product development strategy or strategies for new product development, we ensure your idea comes into the market with purpose, precision, and speed. Product development strategy advantages include:
- Product ideation and conception stages become clearer and more focused,
- Your existing products respond to market changes more quickly,
- Decision support is formed to remove under-performing products,
- Your development team focuses on a bottom-line impact,
- Better team alignment during the development process, resulting in fewer refinements and miscommunications,
- Better resource saving and clear budget control.
What We Offer
With This Service, You Get
-
Market & Competitor Research
-
Product Vision & Positioning Workshops
Through collaborative workshops, we help stakeholders align on the “why” behind your product. For a strategy for product development, we craft and define:
- a compelling product vision,
- core differentiators,
- market positioning that resonates with your target audience and stands out in the market.
-
Business Model Design
To develop product strategy, we evaluate and define sustainable ways your software can generate value and revenue:
- subscription-based,
- usage-based,
- freemium,
- hybrid approach, etc.
We align the model with customer behavior, scalability goals, and operational feasibility.
-
Strategic Technology Consulting
The product strategy and development needs proper technical direction from the outset, helping you choose:
- right tech stack,
- architecture,
- set of features,
- integrations, etc.
All is in place to support performance, security, and future growth.
-
Go-to-Market Roadmap
As a part of a strategy of product development, we outline a phased, practical plan for getting your product into the hands of real users:
- key launch milestones,
- marketing alignment,
- channel strategies,
- user acquisition tactics, and so on.
All are designed to accelerate adoption and remove possible friction.
-
Feature Prioritization & MVP Planning
We identify the core features needed to solve real user problems, manage scope creep, and define a lean MVP to build a successful product. Our structured prioritization in the course of product and service development strategy ensures resources are focused on what matters most at each stage.
-
Success Metrics & KPIs Definition
We define clear, actionable metrics that reflect product performance, customer engagement, and business impact. From North Star metrics to retention rates and CAC, we make sure you know exactly what success of product strategy development looks like — and how to measure it.
-
Product Performance Audit & Strategy Review
Whether you have an existing product or are scaling post-launch, we conduct a strategic performance audit to assess usability, performance, engagement, and technical health. Based on insights, we refine your product development strategies for growth, stability, and innovation.
Benefits
Value We Provide
01
Quality Excellence
Every project delivery stage is supervised by our Project Management (PMO), Business Analysis (BAO), and Quality Management (QMO) offices to ensure high-end quality and compliance. When combined, they eliminate team conflict and provide confident planning, seamless development, and effective deployment.
02
Faster Time to Market
We achieve excellent outcomes up to 30% quicker than the industry average due to our AI Solution Accelerator™, automated testing, and static code analysis. We always prioritize accuracy, speed, and long-term business impact for your company throughout the software development process.
03
Technological Expertise
We’ve developed the technological know-how to make your vision a reality. Our extensive background in cutting-edge technologies, robust frameworks, and scalable architectures ensures that your product is not only built but also truly ready for the future. You can count on us in product strategy development to create solutions that meet your specific needs.
04
Long-Term Partnership
We’re not just an hour-based vendor — we’re a strategic tech partner. It means that we value your goals above short-term benefits, opting for a cost-efficient product strategy development with continuous improvement. Our commitment ensures that your solution stays relevant, evolves with user needs, and scales confidently with your business.
France 
Under NDA
WORKFLOW MANAGEMENT
SAP-Integrated Automation for a Multi-State U.S. Enterprise
End-to-end tax compliance module embedded into SAP S/4HANA for a U.S. retail and distribution enterprise, automating multi-state filings, real-time calculations, and audit-ready reporting.
Additional Info
Core Tech:
- SAP S/4HANA
- ABAP
- Avalara AvaTax
- Node.js
- PostgreSQL
- SAP BTP
- AWS
- Fiori
- CI/CD
- SOC 2
Country:
USA
Testimonials
Testimonials
Sweden
The solutions they’re providing is helping our business run more smoothly. We’ve been able to make quick developments with them, meeting our product vision within the timeline we set up. Listen to them because they can give strong advice about how to build good products.
Carl-Fredrik Linné
Tech Lead at
CURE Media
United States
We are a software startup and using Devox allowed us to get an MVP to market faster and less cost than trying to build and fund an R&D team initially. Communication was excellent with Devox. This is a top notch firm.
Darrin Lipscomb
CEO, Founder at
Ferretly
Australia
Their level of understanding, detail, and work ethic was great. We had 2 designers, 2 developers, PM and QA specialist. I am extremely satisfied with the end deliverables. Devox Software was always on time during the process.
Daniel Bertuccio
Marketing Manager at
Eurolinx
Australia
We get great satisfaction working with them. They help us produce a product we’re happy with as co-founders. The feedback we got from customers was really great, too. Customers get what we do and we feel like we’re really reaching our target market.
Trent Allan
CTO, Co-founder at
Active Place
United Kingdom
I’m blown up with the level of professionalism that’s been shown, as well as the welcoming nature and the social aspects. Devox Software is really on the ball technically.
Andy Morrey
Managing Director at Magma Trading
Switzerland
Great job! We met the deadlines and brought happiness to our customers. Communication was perfect. Quick response. No problems with anything during the project. Their experienced team and perfect communication offer the best mix of quality and rates.
Vadim Ivanenko
COO at
Optherium
United States
The project continues to be a success. As an early-stage company, we're continuously iterating to find product success. Devox has been quick and effective at iterating alongside us. I'm happy with the team, their responsiveness, and their output.
Jason Leffakis
Founder, CEO at
Function4
Sweden
We hired the Devox team for a complicated (unusual interaction) UX/UI assignment. The team managed the project well both for initial time estimates and also weekly follow-ups throughout delivery. Overall, efficient work with a nice professional team.
John Boman
Product Manager at
Lexplore
Canada
Their intuition about the product and their willingness to try new approaches and show them to our team as alternatives to our set course were impressive. The Devox team makes it incredibly easy to work with, and their ability to manage our team and set expectations was outstanding.
Tamas Pataky
Head of Product at
Stromcore
Estonia
Devox is a team of exepctional talent and responsible executives. All of the talent we outstaffed from the company were experts in their fields and delivered quality work. They also take full ownership to what they deliver to you. If you work with Devox you will get actual results and you can rest assured that the result will procude value.
Stan Sadokov
Product Lead at
Multilogin
United Kingdom
The work that the team has done on our project has been nothing short of incredible – it has surpassed all expectations I had and really is something I could only have dreamt of finding. Team is hard working, dedicated, personable and passionate. I have worked with people literally all over the world both in business and as freelancer, and people from Devox Software are 1 in a million.
Mark Lamb
Technical Director at M3 Network Limited
FAQ
Frequently Asked Questions
-
What are product development strategies?
To define product development strategy, we can call it a process of creating and improving products. These strategies align product decisions with business goals, reduce development risks, and respond to customer needs.
-
What are the key components of an effective product strategy?
An effective product development and strategy has a clear product vision, defines goals, and deeply understands the target market. It gives a unique value proposition and a prioritized roadmap for businesses to follow. Each product development detail tailors product decisions and helps teams stay focused on delivering value.
-
How do you align product strategy with overall business goals?
The products’ development strategy should directly support the company’s business objectives. Tight collaboration across departments ensures that everyone is working toward shared outcomes. Regular check-ins help maintain alignment over time.
-
How do you validate a product strategy before execution?
Validation always involves both qualitative and quantitative assessment. Market research confirms demand and assesses competition. Prototypes or MVPs gather real user feedback. Early indicators like pilot usage, waitlists, or signups can test the product or service development strategy before the full-scale launch. Everything is done to ensure the strategy is feasible from a business and technical perspective.
-
What frameworks or models are best for product strategy development?
Strategy product development starts with the following: the Lean Canvas for one-page strategy overviews, the Value Proposition Canvas to align product features with customer needs, and Jobs to Be Done to explore user motivations are the most popular frameworks. Other schemas, like SWOT and Porter’s Five Forces, help analyze the market and competition. To develop a product strategy, we opt for a specific toolkit according to the development scope.
-
How often should a product strategy be reviewed or adjusted?
A product development strategy should be reviewed once a quarter, plus, every time whenever significant changes in the market occur. The idea is that the app development services should be flexible, allowing teams to adjust based on new data or evolving priorities.
-
How to develop a product development strategy?
The common product development strategy steps include:
- Product vision, the problem you’re solving, and for whom.
- An in-depth market and user research will reveal customer needs, industry trends, and competitive gaps. Based on these insights, you shape your value proposition and business model.
- A prioritized feature set and a go-to-market roadmap with clear deliverables.
- Success metrics and validation loops to adapt quickly based on real user feedback.
- Launch.
Book a call
Want to Achieve Your Goals? Book Your Call Now!
Contact Us
We Fix, Transform, and Skyrocket Your Software.
Tell us where your system needs help — we’ll show you how to move forward with clarity and speed. From architecture to launch — we’re your engineering partner.
Book your free consultation. We’ll help you move faster, and smarter.
Let's Discuss Your Project!
Share the details of your project – like scope or business challenges. Our team will carefully study them and then we’ll figure out the next move together.
Thank You for Contacting Us!
We appreciate you reaching out. Your message has been received, and a member of our team will get back to you within 24 hours.
In the meantime, feel free to follow our social.
Thank You for Subscribing!
Welcome to the Devox Software community! We're excited to have you on board. You'll now receive the latest industry insights, company news, and exclusive updates straight to your inbox.