About The Project
ActivePlace is a social platform dedicated to health, fitness, and an active lifestyle. It is a three-sided network that connects people with like-minded individuals, mentors, and businesses - all related to physical activity and healthy living. The company approached the development team to create a wellness app that would cater to different categories of users and provide personalized functionality to each member group. The main goal was to build a unique project from scratch that combined social media and marketplace features.
- Client country - Australia
- Duration - 1.5 years
- Domain - Wealness
Type of users
The social network brings together active lifestyle enthusiasts such as cyclists, runners, nutritionists, and others. ActivePlace users can join the platform and its wellness community to discover active experiences, training, and virtual as well as share their own fitness stories. Users can also boost their motivation by sharing updates, articles, videos, and achievements.
Within the community, mentors feature as experts in health, wellness, and active lifestyle domains. On ActivePlace, they get increased visibility within the community by contributing quality content and engaging with other users. Maximum exposure on the platform allows mentors to raise their reach and profile as well as market their wellness services online and offline with the power of personal branding.
ActivePlace also has a marketplace facet that helps businesses market and sell their products and services in 30+ health and fitness categories. Businesses can publish unlimited updates and articles to raise brand awareness and offer specialized products to both mentors and users. These may include online marathons and sporting events, active programs, sports gear and equipment, and others.
& Project Goals
ActivePlace is the first solution of its kind that carves a unique niche at the intersection of several domains. Therefore, the client needed a tailored set of functionality and versatile development expertise to implement the idea.
The platform presents a distinctive combination of social media, marketplace, and blog features. Thereby, the team was challenged to combine the functionality and design into one all-around solution where all elements complement each other and work as a whole to provide a seamless user experience.
Lack of background information
The system was to be designed and built from scratch since it has no counterparts on the market. For that, the team needed to perform profound research and come up with a single set of features that would cover three types of users.
The news feed is a part of the social media block that allows users to share important updates and displays relevant posts based on their interests.
Platform navigation allows members to flow from one page to another without frustration by clicking on convenient user interface components.
The search function is made available as a search box at the top of the page. By typing in the keywords, users can find relevant content in different categories.
The section includes high-quality content that is open to discussion and can be shared on other social media platforms. Tags help users identify the main topic.
Community interests are how users tell ActivePlace what they want in their feeds. These are online properties or tags in which members relate common experiences and interests.
Achievements feature the track records of users such as the number of kilometers covered or days of walking. This information is visible in profiles.
ActivePlace has an intuitive mobile-friendly desktop version with responsive design and rich functionality. The main version was also complemented with a desktop application that runs stand-alone on a desktop or laptop computer.
IOS & Android
ActivePlace is also available on native apps for both iOS and Android with uniquely designed interfaces for each screen configuration.
The project started with the research stage where the business idea of ActivePlace was validated to ensure the success of a future solution. This stage was crucial since the pioneering idea presented higher risks compared with other custom software.
The development process continued with an in-depth software analysis to identify the overall requirements of the client and get a general vision of the project goal. The team and the client decided on the core functionality and requirement specification for future development.
Once the analysis was finalized, the team went over to building the architecture of the project. The result of the phase was the elaborate software architecture that complied with predefined project requirements and included the final prototype and mockups for the further development.
At this stage, design documentation was converted into a full-fledged application that served the requirements of the software project. The QA team ensured the code is clean and the business goals of the project are covered.
ActivePlace became available to the target audience so that the end-users could actually see and try out the ready application. The client developed a marketing strategy that helped attract target users during the product launch and increased app visibility on the marketplaces.
The maintenance process followed the launch phase to ensure the solution is updated regularly according to evolving needs, user growth, and real-world feedback. Future development of the solution can be performed by upgrading its performance and embedding new functionality.
Challenged by the unique project idea, the team managed to design and build the software product from scratch. Currently, ActivePlace is available in three versions, including web and desktop applications as well as mobile apps for iOS and Android. The platform is used by 1000+ users, mentors, and businesses that contribute to the healthier future of nations worldwide.