Function 4 is an event management platform that incorporates a whole host of tools to streamline the event planning process for all types of users in the financial branch. But there’s something more that makes it even more unique.
It also delivers an unprecedented set of features that helps users simplify the management of the whole event lifecycle while fetching the data and insights needed to maximize event value. This result was achieved through integrating one-of-a-kind features of the event management system, including:
This innovative feature enables companies to display the analytics in a table or grid view. The ability to customize event table accounts for better data analysis and a profound knowledge base.
Platform users can also add and delete columns to choose the data they want to see in the event table. All these help financial services companies to capture and act on attendee interests as well as track the firm's event activity and resource allocation at industry events.
Authentic button names tailored to the financial services industry:
As the main target audience of this event management system includes professionals in the financial field, the platform has to speak the language they understand. This prompted the design team to tap into the professional terminology and come up with unusual button names.
Thus, the 'relevant competitors’ button has been given the name of “peer groups” to stay on the same page with platform users.