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AI-Assisted Lead Generation Platform

Lead generation AI assistants, automating research, data collection, validation, and personalized B2B sales.

About the client

The client is a B2B product reseller with the core focus on scaling outbound sales through data-driven lead generation and personalized engagement.

About

the Product:

We’ve created an AI-powered lead generation and sales assistant from scratch to automate the entire prospecting workflow.

The platform aggregates leads from multiple public access sales channels, such as LinkedIn, CRM systems, company websites, etc. It then collects unstructured data, such as locations and industry focus. This way, the system enables data enrichment with second-level insights for lead cards, uniting the workspace for multiple sellers across locations.

Additionally, a sales manager can rely on this knowledge base, delivering highly targeted value propositions and automating interactions through email and LinkedIn. In essence, the platform acts as an AI assistant for sales teams with a robust question-and-answer connection.

Introduction:

Since modern sales lack structured data and invest too much manual work into processes, the client needed a solution to operate data sources and historical information for personalized sales.

Project

Team:

The project was delivered across 8 months by a team of 3 specialists, including a business analyst, a web developer, and a QA engineer.

Challenges:

  1. The major concern was to ensure compliance with strict data privacy regulations such as GDPR while collecting and processing large volumes of data.
  2. Another challenge was building and maintaining a high-quality dataset from diverse business sources.
  3. Moreover, AI models needed extra training and specific prompts to let them grasp business context and generate relevant output.
  4. Additionally, maintaining state across AI interactions posed technical complexity.

Tech

Stack:

Backend: .NET 9

Frontend: React

AI Models: Claude, ChatGPT

Solution:

At Devox Software, we’ve developed a full-cycle AI-powered lead generation platform that automates data collection, enrichment, validation, and sales preparation. It accumulates, stores, and updates business information without sensitive data automatically, accelerating workflows and reducing workload. 

AI-powered sales assistants simplify the lead generation process, assess lead quality, and personalize offers, while a built-in Legitimate Interest Assessment (LIA) framework helps to comply with data privacy legislation.

Results:

The client achieved:

  • a 200% acceleration in lead generation workflows
  • reduced manual effort for qualification and data entry
  • personalized messaging with higher engagement rates

Sum Up:

This project demonstrates that AI can transform and boost sales. From a manual, time-consuming process to a scalable approach, it brings tangible results from day one. Combining data aggregation, verification, and intelligent automation in a single place, the client’s gained a powerful competitive advantage in sales.

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